This is not just your usual dish network specials- this is not just about package deals but the latest update for those who thinks ads are just too much on television!
Dish and Disney announced the signing of a new contract. After their contract deal expired last year, Dish chairman Charlie Ergen said that they will be making a new contract to transform the entertainment business. The auto-skipping feature, AutoHop will be enabled giving the subscribers control on what they will watch.
This feature has a lot of controversy, with a threat of blackout from other networks such as ABC, ESPN and other Disney-affiliated networks. The ad-heavy supported television model can be possibly undermined by the Dish Network DVR, Hopper. But on the good side, Dish Network will be able to offer its services at a cheaper price to households that won’t require ESPN or other Disney channels.
For ABC shows, AutoHop will only be enabled after a three-day window of rating measurement. The subscribers can now rate the ads and set when to skip it.
Considered as a dish network specials offering especially for mothers who can now rate the ads suitable for children! But this does nto sit well for several TV networks. This ad-skipping might cost Dish subscribers and Disney ad revenue but both companies believed int he ‘core of their mature business.’
Ergen has been very positive on the partnership with Dish Network saying it is “like a marriage. You don’t marry everyone you date.” And for him, the relationship of Disney and Dish is not just making money but doing business with people in a transformative new-long term carriage deal.